PPC, Pay Per Click Marketing.
PPC is another method to have your website found on a web search. PPC listings are usually placed above or to the right side of natural listings. In the past, the PPC listings were not marked as "Sponsored" but now they are usually highlited and set apart from the natural listings. Unlike the natural or organic page ranking method, the PPC is there for companies that will pay every time their site link is clicked on.

There are two huge PPC companies, Google and Yahoo!. Both companies place ads exclusively on various company sites, such as AOL, Netscape, Overture, MSN, Earthlink, Dogpile, to name a few. Generally, there are considered three tiers to the PPC system.

Tier 1 PPC Program
Consists of the two big PPC companies, Google and Yahoo!. Since you receive the most traffic and visibility with these companies, you pay the most for their ads.

Tier 2 PPC Program
consists of some smaller PPC companies, however may still bring some decent traffic from your ads, and you pay less.

Tier 3 PPC Program
Gets even less traffic and is border line for a scam.

When placing ads on the major PPC companies, you must be willing to follow the rules or risk having your ad banned or removed. Unfortunately, the rules are more like guidelines in designing your ads, and are not cast in stone. Listed below are a few of the many guidelines.

Your website language must match ad language.

Your website cannot disable the browser’s Backbutton.

Your website and ad cannot contain illegal or objectionable content.

Your ad cannot have contact information on it.

You must own the website your ad is linking to.

Your website must be able to use Internet Explorer.

Your website cannot require a password.

Your ad and website must have matching content.

Why are the PPC companies so picky?
1. Ultimately, there is limited amount of space available and these companies don’t want their top page cluttered with garbage.

2. PPC companies are a big business. They do not want to loose their search result integrity.

What PPC cannot do for your website
PPC can be used as a component of a website's SEM program. PPC can not replace SEO in every case because some consumers object to website who "buy their way to the top". PPC links do not count on search engines as "backlinks", so your Google PageRank will not improve. PPC does not inrease "spider" or "robot" traffic so it does nothing to improve your websites' overall credibility with the search engines. BtSEO Markets Websites.

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