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SEO (Search Engine Optimization)

Organic SEO or Natural SEO
Some people feel that search engine optimization (SEO), is a smaller part of search engine marketing (SEM). SEO involves “optimizing” your website so it becomes more appealing to search engines and as a result your website is placed higher in the search results for your desired key terms. Your SEO professional should take the time with you to explore as many possible key words and phrases to use in your website pages. The SEO professional should also have sources to get additional key words that would be attractive to your target audience. Your SEO consultant should also be able to do a website competitive analysis of your top competitors and use that information to your benefit. BtSEO Markets Websites.

The most difficult part of SEO is waiting the time required to get your website to the top. Search engines do not update their information daily or even weekly, it can take six to eight weeks or more to see the full effects of a professional SEO job in your website’s search engine search results. Nevertheless, Organic SEO costs a lot less than PPC. PPC (Pay Per Click) is a marketing program where the user must pay each time a person clicks on your advertisment or link.

SEO Search Engine Optimization (Organic SEO or Natural SEO)

Organic SEO is very time consuming and takes a lot of planning and effort to do properly. Compare it like you would “An Exercise Program” to taking a “Single Diet Pill” to lose weight, the exercise program will have longer lasting results. People think SEO work is cheap or inexpensive. They are wrong, it costs thousands of dollars to stay on the top of just a few key search terms.

SEM includes PPC and is also term used to describe the process of improving the volume or quality of traffic to a web site from search engines, usually in "natural" or "organic" search results. Those efforts may also be seen in more narrow search engines involving areas such as local search. Many site owners and SEO consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action.

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